About Us
Founder Story
I'm Heather, the founder of Refffyy. I was raised by a small business owner. I saw first-hand the struggle of running a small business. The struggle for many other community small and medium sized businesses still exists in the digital age but there are new issues that aren't being addressed. Standing out from the crowd of large companies is difficult online when marketing budgets are limited, algorithms change, and influencers become bigger. Community businesses aren't often prepared or understand the new challenges in marketing in relation to AI.
Small Business Owner, Wellness Expert, Mother
I personally understand the work behind the scenes of running a small business. As a small business owner and wellness expert for over 15 years, building a client base was expensive with lead platforms and marketing. I wanted to focus on my clients and business, but gaining visibility in the community can take too much time, effort, and focus away from the clients I serve. I would use expert hiring platforms to reach new clients but those "hire-a-pro" search sites would cost the pros up to $130/lead and often bring in very useless results. It was ineffective and very expensive. Not to mention, people searching had no idea which pros their own friends already trusted.
And as a mother, I certainly experienced the frustration of spending hours double checking the reliability of the information I would find online, or on social media. Influencers often would share reviews and tutorials on products I knew were dangerous. And often a lot of information wouldn't even be real at all. This affected all of my clients as well.
Reffyy's "Why"
I know that the people I go to first to find experts and businesses I could trust would always be those I trusted in my life. That's true for the majority of people as well. And when I want to know the best products or services to use, I ask the experts. Reffyy was born out of the need to connect the two but to also empower and build the foundation of community and trust.
Business owners and experts are bringing their desires of serving others with their knowledge and services. They deserve the platform that brings that purpose to the consumers that are looking to connect to those they can trust. It's our desire to bring this intention into the market.
It's time for a new movement.